CH Health Tech Advisory

16 July 2024 · 1 min read

Rock Health just released an interesting report on the usage of digital solutions for weight mana...

Rock Health's 2024 Weight Care Experience Survey highlights that consumers favor multi-approach weight loss strategies, with exercise and diet most popular and virtual coaching services like Noom and WW widely used. I see this as the archetype of a major behavioural health challenge where well-executed digital solutions with smart AI components should be a perfect complement to the current GLP-1 craze.

Last updated

6 May 2026

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Rock Health just released an interesting report on the usage of digital solutions for weight management.

https://lnkd.in/eY2_pCRN

The 2024 Weight Care Experience Survey highlights that consumers favor multi-approach weight loss strategies, with exercise and diet reportedly being most popular.

Virtual coaching services like Noom and WW are quite widely used, while high costs and insurance hurdles remain significant barriers to GLP-1 treatments.

To me, this is the archetype of a major behavioural health challenge where well executed digital solutions with smart AI components should be a perfect complement to the current GLP-1 craze (although interestingly, only 11% of the surveyed population had used a GLP-1 until now).