29 Aug 2024 · 1 min read
Is Pharma Finally Stepping Up Its Direct-to-Consumer (DTC) Game?
Big Pharma is increasingly jumping on the direct-to-consumer bandwagon in the U.S., with Lilly Direct, Pfizer-For-All, and others following the trail blazed by Ro and Hims/Hers. I'm asking whether this could be the moment when Pharma's business model truly evolves — and whether these companies can finally engage directly with patients.