Insights / Function
Field notes on Market Access in life sciences — payer dynamics, HEOR, value frameworks, reimbursement strategy, and the rising cost of getting paid.
3 posts in Market Access
13 Jan 2026 · 3 min read
Everyone is framing the new healthcare AI launches as ChatGPT vs Claude. That’s the wrong comparison. The real story is consumer memory vs reimbursement workflows — two completely different bets on where AI lock-in actually gets built.
23 Oct 2025 · 1 min read
The Menlo Ventures report on AI in healthcare confirms that the sector is now one of the fastest adopters of enterprise AI, with ambient scribes leading the charge — but commoditization and pricing pressure are already reshaping the competitive landscape. My bet for the next battlefield is RCM.
6 Mar 2025 · 1 min read
I attended a very insightful panel at the EPA conference in Amsterdam on how global healthcare reforms are impacting local market access strategy. Modeling demands are becoming more challenging, joined Health Technology Assessments are increasingly the rule, and — as Gavin Lewis of Novartis put it — your access strategy is becoming your entire enterprise strategy.