Insights / Function
Field notes on Customer Engagement in life sciences — HCP, patient, and payer interactions in an increasingly AI-mediated channel mix.
3 posts in Customer Engagement
5 Aug 2025 · 1 min read
Meta is facing up to $190 billion in damages after users of the period-tracking app Flo alleged their sensitive health data was shared with Meta for targeted advertising. I see this as a timely reminder for all of us to treat our health data with far greater care.
29 Aug 2024 · 1 min read
Big Pharma is increasingly jumping on the direct-to-consumer bandwagon in the U.S., with Lilly Direct, Pfizer-For-All, and others following the trail blazed by Ro and Hims/Hers. I'm asking whether this could be the moment when Pharma's business model truly evolves — and whether these companies can finally engage directly with patients.
22 Jul 2024 · 1 min read
I've been following the debate around whether enabling patient interactions with GenAI is a net positive or negative — and a recent study suggests machines can sometimes outperform overworked hospital staff on empathy, understandability, and tone.